NFL SUNDAY TICKET with DIRECTV FOR BUSINESS via EverPass Media brings you every live game, every Sunday afternoon — and a fantastic opportunity to boost traffic in your bar or restaurant.

But if your inner accountant needs more evidence before investing in NFL coverage on DIRECTV, we’ve got just the thing.

Below you’ll find stats on NFL engagement and TV viewership based on sources such as Nielsen ratings. The numbers suggest that America is more primed than ever to seek out NFL coverage on live TV.

1. The NFL is a fixture in American culture

As the most passionate of NFL viewers, football lovers, sports bettors, and fantasy players make the best candidates for drawing in NFL SUNDAY TICKET traffic. But plenty of casual fans follow the NFL too — and even non-fans might tag along for the company and the eats.

140M Americans	ages 13–64 have engaged with the NFL in the last 12 months1
53% of American women	have engaged with the NFL in the last 12 months1
70% of American men	have engaged with the NFL in the last 12 months1
112.2M followers	keep up with the NFL on X, Instagram, Facebook, TikTok, or YouTube
84% of fantasy footballers	have a party for the NFL Draft — and spend an average of $6532

2. The NFL dominates live TV viewership in America

NFL viewership on live TV is trending upward. These staggering numbers show a ton of potential for harnessing public interest in live NFL coverage.

93 of 100 live broadcasts	with the highest viewership in 2023 were NFL events, a 13% increase from the 2022 tally3
17.9M viewers	tuned in to regular-season NFL games in 2023, up 7% from the previous year4
38.5M viewers	tuned in to the NFL Playoffs in 2023 — the most watched NFL Playoffs in history, up 9% from 20225
123.7M viewers	watched the 2023 Super Bowl — the most-watched TV program in American history, up 7% from 20226
974.7B minutes	of viewing made football the most-watched sport in America last year7

3. DIRECTV includes in-market coverage too

NFL SUNDAY TICKET gives subscribers access to every live out-of-market game on Sunday afternoons throughout the regular season — totaling up to 200 games over 18 weeks of action. But it doesn’t stop there.

Eager patrons can also come to you for in-market games, NFL Playoffs, the Super Bowl, and more from the likes of ABC, CBS, FOX, and NBC. These local channels are included in every base package from DIRECTV FOR BUSINESS.

And for ultimate NFL coverage on DIRECTV, you can upgrade to packages that include ESPN, NFL Network, and Thursday Night Football from Amazon Prime Video.

With all those channels on your roster, you’ll make an irresistible NFL hotspot on Sundays, Mondays, Thursdays — and even Black Friday and Super Bowl Sunday.

4. MVP Marketing program boosts exposure

When you subscribe to any sports add-on, DIRECTV enrolls you in MVP Marketing. Add NFL SUNDAY TICKET and get these program benefits — and see below for figures on what actual customers think of the program.

• Free NFL SUNDAY TICKET Marketing Kit to help you advertise via customized decals, coasters, glassware, and more
• 250 MVP Credits to use on additional NFL SUNDAY TICKET merchandise
• Profit Calculator to estimate how much foot traffic you’ll need to cover costs and increase profits
• Premium Sports Schedules published weekly to help you plan for NFL games
• An official listing on sportsbarfinder.com to help NFL fans find your place

30% more patrons	visit on NFL SUNDAY TICKET weekends, according to bar customers who subscribe to DIRECTV NFL SUNDAY TICKET8
99% of MVP kits	advertising NFL SUNDAY TICKET were purchased by MVP Marketing members
98% of MVP kits	advertising Thursday Night Football were purchased by MVP Marketing members
91% of MVP clients	in 2023 said they’d “definitely” or “probably” order marketing for the 2024 season9

Shop DIRECTV FOR BUSINESS with NFL SUNDAY TICKET

Seize the moment. Order NFL SUNDAY TICKET from DIRECTV FOR BUSINESS to bring viewers into your bar or restaurant from Draft Day to the Super Bowl.

New customers

Shop NFL on DIRECTV

Existing DIRECTV customers

Order NFL SUNDAY TICKET at 1.888.388.4249

 

 

1 https://geniussports.com/intel/in-focus-nfl-fans-how-can-brands-engage/

2 https://thefsga.org/industry-demographics/

3 https://www.sportico.com/business/media/2024/nfl-posts-93-of-top-100-tvbroadcasts-2023-1234761753/

4 https://www.espn.com/nfl/story/_/id/39277615/nfl-averages-179m-viewers-2023-7-previousyear

5 https://operations.nfl.com/updates/the-game/2023-nfl-playoffs-set-all-time-viewership-records/

6 https://apnews.com/article/super-bowl-ratings-2024-chiefs-49ers-cbse2f0288ea474bd564ee4df430e41b8bd

7 https://www.statista.com/statistics/1430289/most-watched-sports-leagues-usa/

8 Based on a February 2023 national survey of Bar and Restaurant NFL SUNDAY TICKET subscribers who expressed an opinion.

9 Based on a January 2024 survey of 229 MVP Order Takes of Thursday Night Football.

NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. All other marks are the property of their respective owners.

©2024 DIRECTV. DIRECTV and all other DIRECTV marks are trademarks of DIRECTV, LLC. All other marks are the property of their respective owners.

On Saturday, March 9, MMA superstars Marlon Vera and Sean O’Malley faced off in the Octagon® on the main UFC 299 fight card. It was the bantamweight title bout, also the first-ever O’Malley vs. Vera rematch, promises a frenzied night of action—and a chance to make your cash registers sing.

Who fought at UFC 299?

“Chito” Vera vs. “Suga” O’Malley 2

Switch fighter Marlon “Chito” Vera has been climbing the UFC ranks since 2014. Contrary to his childhood nickname, which means “shush” in Spanish, his relentless strikes and quick damage recovery make him truly formidable. Approaching UFC 299, his combined knockout and submission rates stand at 76%.

Stand-up hero Sean “Suga Show” O’Malley made his UFC debut a few years later in 2017. Since then, his unorthodox striking techniques—and flamboyant hair colors—have made him a fan favorite that one of his early coaches called “sweet to watch.” His current knockout rate stands at 75%.

In their first match at UFC 252, Vera knocked out O’Malley in the first round, handing him what remains the only loss of his career. Now that the title bout is on the books for 2024, the fighters are talking big game: Suga predicts he’ll “smoke this dude,”1 while Chito says he’ll make Suga “a shell of himself” until he “begs me to stop.”2

After five rounds of intense action and impressive displays of technique, Sean O’Malley emerged victorious over Chito Vera in a unanimous decision by the judges. O’Malley showcased his skill with precision strikes and effective movement throughout the bout. Following his win, O’Malley challenged Spanish fighter Topuria, but Topuria responded, “Suga, congrats.. Was a beautiful performance! There is a fight chasing you with Merab.. Get that done first.”

With challengers lining up, who knows who will be O’Malley’s next challenge?

How to Watch UFC Fight Night on DIRECTV for Business

The actual fight takes place at the Kaseya Center in Miami, Florida, but local fans wondering where to find the next UFC fight can locate you in the DIRECTV Sports Bar Finder app. To land a listing, just subscribe to business TV for bars and enroll in DIRECTV MVP, a sports marketing program with guides and promotional kits for a wide range of events.

The actual fight takes place at the Kaseya Center in Miami, Florida, but local fans wondering where to find the next UFC fight can locate your bar or restaurant in the DIRECTV Sports Bar Finder app. You’ll be listed there automatically when you subscribe to business TV for bars and purchase UFC Upcoming Fights on PPV. To manage your listing, sign in at DIRECTVMVP.com, a sports marketing platform with promotional kits for a wide range of events.

UFC 299 on DIRECTV presents a golden opportunity to bring MMA die-hards, sports betters, and even casual viewers through your door. Order DIRECTV for restaurants and bars to secure the stunning HD quality, reliable signal, and user-friendly TV controls you need to draw crowds every fight night.

Don’t wait until the last minute! Order ASAP to be ready for the upcoming UFC fights.

 

Shop DIRECTV for Business Packages

 

References
1. Hannoun, Farah, mmajunkie.usatoday.com. “Sean O’Malley on Chito Vera rematch.” Retrieved 2 February 2024 from https://www.mmafighting.com/2023/11/6/23949757/sean-omalley-on-chito-vera-rematch-im-going-to-smoke-this-dude
2. Al-Shatti, Shaun, mmajunkie.com. “Marlon Vera: Sean O’Malley very talented, but … ” Retrieved 2 February 2024 from https://mmajunkie.usatoday.com/2023/11/ufc-299-marlon-vera-expects-sean-omalley-quit-rematch

Finding new and exciting ways to attract the crowd to your business should always be top of mind.

DIRECTV FOR BUSINESS makes that task easy for business owners everywhere to complete. By offering all the best in sports entertainment with NFL SUNDAY TICKET, your business can become a football fan’s paradise, leading to better business all around!

Entertainment on DIRECTV FOR BUSINESS

Offering entertainment options to small business owners and large-scale businesses alike, DIRECTV FOR BUSINESS has the entertainment solutions you need. 

We understand that each business is unique, which is why we offer a variety of business plans for you to choose from. In addition to our business packages, we also give our clients the opportunity to add sports to their menu with NFL SUNDAY TICKET. 

A football game can attract a crowd like no other sport can. Last year, Sunday Night Football was TV’s #1 show in prime time1. That’s a big deal! If you’re looking to bring better entertainment to your establishment–we’ve got you covered. Let’s walk through the many benefits of NFL SUNDAY TICKET.

Benefits of NFL SUNDAY TICKET

NFL SUNDAY TICKET channels feature every live out-of-market game, every Sunday, opening the door for football fans to watch their favorite teams from your business. But, that’s not all. Other benefits of NFL SUNDAY TICKET include:

Better variety

Keeping up with preseason to post-season and everything in between is simple with NFL SUNDAY TICKET. With action-packed NFL games available all season, your customers will experience more entertainment variety. They can see all the biggest games and easily keep up with the teams they love.

More success

Providing a space for fans to watch their favorite teams each week means your business will continue to attract new business and accumulate loyal customers. That’s largely due to the NFL being the most viewed sport in America. In fact, in 2022, NBC’s Sunday Night package of NFL games averaged a Total Audience Delivery (TAD) of 19.9 million viewers2. 

Better environment

DIRECTV FOR BUSINESS NFL SUNDAY TICKET streaming cultivates an atmosphere of excitement that keeps customers coming back. Along with real-time score updates and out-of-market coverage, customers can watch games in HD quality so they can feel like they’re right there in the stands!

Increased revenue

Drawing in a crowd in the name of football means plenty of food and drinks to go around. Bar owners reported that they saw an increase of 30% more customers on days when NFL SUNDAY TICKET was on compared to other weekends3. With your bar or restaurant as the go-to game day spot, customers spend more on drinks and food, which can significantly increase your revenue.

Interested in bringing the excitement of the NFL to your business? Add NFL SUNDAY TICKET to provide your customers with the entertainment they need to have a 5-STAR experience. Call 844-715-1208 today!

To enhance workplace productivity and morale, companies are working hard to renovate spaces where staff members can unwind, clear their minds, and stay up-to-date on current events and industry news. As companies continue to put a greater emphasis on these aspects, one thing is clear—it all begins in the break room.

Build a better break room

Building a break room your employees will love is easy with DIRECTV FOR BUSINESS. A company’s break room says a lot about them. If it’s equipped with plenty of bells and whistles, employees will express their gratitude. Studies show that taking regular breaks can help reduce stress and improve the overall well-being of employees. 

DIRECTV FOR BUSINESS has the business TV solutions you need to make that possible and improve workplace productivity. We understand that providing a break room that promotes relaxation is vital to maintaining positive employee morale. Our packages and add-ons feature something for everyone, including local programming, exclusive content, sports year-round, and more! 

How DIRECTV FOR BUSINESS services enhance your workplace

Improve employee satisfaction

DIRECTV FOR BUSINESS packages can help combat stress and dissatisfaction on the job. With quality workplace entertainment options, employees will be able to step away from their desks for a few minutes to stay on top of breaking news, major events, and local weather updates. Adding entertainment to your office space is an affordable upgrade that gives employees a more enjoyable place to relax and more incentive to stay.

Increase staff productivity

The right TV package can assist in increasing staff productivity. Nearly 20% of North American workers are stuck in cycles of over-exerting themselves due to a fear that their bosses and coworkers won’t think they are hardworking if they take regular breaks.

Persuading employees to put their mental fatigue on pause is as simple as creating an inviting break room. DIRECTV programming can help take employees’ minds off work, allowing them to return to their desks with fresh eyes to drive productivity.

Bring the team together

Many employees aren’t aware of the team-building benefits taking regular breaks brings to the workplace.

A flat-screen TV with DIRECTV can transform an ignored break room into a gathering place for the whole team. Not only will employees stop by for lunch or coffee, but with a selection of the best news, sports and entertainment channels, they’ll also be able to bond over their favorite shows and big games.

DIRECTV for BUSINESS is here to support

Are you ready to take your break room entertainment to the next level? Our business customer support team can help you find an entertainment package that meets the unique needs of your business. Contact us today at 1.833.382.1436 to speak with a team member.

The Women’s FIFA World Cup is an international tournament that showcases the remarkable skill, talent, and dedication of female soccer players from around the globe. With a rich history and growing popularity, this prestigious event captivates millions of fans worldwide. Read on to learn more about the significance of the Women’s FIFA World Cup, its impact on women’s soccer, and how you can watch this year’s event.

 

The Rise of the Women’s FIFA World Cup:

Since its inception in 1991, the Women’s FIFA World Cup has experienced exponential participation, viewership, and recognition growth. Initially, the tournament featured just 12 teams, but now boasts an impressive lineup of 24 nations competing for the ultimate prize. The increasing competitiveness and quality of play have elevated the Women’s World Cup to a new level of excitement and intrigue.

 

Promoting Women’s Soccer:

The tournament brings together top national teams to compete for the prestigious title. The Women’s FIFA World Cup promotes women’s soccer and empowers women’s soccer players globally. By providing a stage for female athletes to showcase their skills, the Women’s World Cup inspires the next generation of players and highlights the immense talent within the women’s game. The tournament not only helps to break down gender stereotypes but also encourages equality and inclusivity in the world of sports.

 

Finding the Schedule:

For fans eager to catch the action and plan their viewing experience, check the official schedule of the Women’s FIFA World Cup. This comprehensive resource provides up-to-date information on match dates, times, and venues, ensuring fans never miss a moment of the tournament.

 

Exciting Coverage:

To enhance your Women’s World Cup experience, DIRECTV FOR BUSINESS offers extensive coverage and analysis of the matches. By visiting DIRECTV SPORTS, fans can explore the options available to enjoy the tournament to the fullest. DIRECTV FOR BUSINESS provides an immersive viewing experience, offering various sports packages designed to cater to the diverse preferences of soccer enthusiasts.

 

College sports are more than just games. Unlike other countries, in the USA, college sports are a vital pathway to professional sports success.  A typical university in the US has an average of 20 athletic programs, and an estimated 520,000 athletes¹ have the opportunity to hone their sporting skills in preparation for a professional career.

College sports have proven their ability to attract massive audiences of over 100,000, setting a new standard for other related sporting events. Additionally, there has been a substantial surge in TV viewership for college sports.

This article examines North America’s most popular college sports based on viewership.

Top 3 biggest college sports

Football

College football is the most popular college sport by far. During the 2022 season, Americans streamed 4.1 billion minutes of live college football.

This high-action sport brings in $31.9 million per school per year², mainly due to TV deals. For example, beginning July 1, 2023, the Big Ten Conference will begin a seven-year media rights deal with CBS, Fox, and NBC. This agreement is the largest in college sports history, putting the approximate value of the deal at a record $1.2 billion annually³. 

Basketball

College basketball is a close second behind college football in popularity. A main factor in its popularity is the annual March Madness tournament. In fact, in March 2023 alone, the men’s tournament brought in $875 million⁴ in revenue for the NCAA. 

March Madness is one of the most significant sporting events in the country each year in both men’s and women’s basketball. This year’s men’s national championship game averaged 14.7 million viewers⁵ and the women’s national championship game averaged a record-setting 9.9 million viewers⁶. 

Baseball

America’s favorite pastime is the third most popular college sport by viewership. Last year, the 15-game span of the Men’s College World Series collectively drew 29.5 million fans⁷.

Unlike football and basketball, baseball is both a spring and summer sport that requires good weather to play. Because of that factor, baseball tends to be more popular in areas with more predictable weather⁸ and less popular in northern states. But even so, there are baseball fans everywhere!

NCAA Sports for your business

Finding the best way to see all of your favorite college sports matchups is much easier with DIRECTV FOR BUSINESS.

Upon signing up for a college sports package, you’ll receive access to popular channels dedicated to broadcasting college sports all year. Those channels include ESPN, ESPN2, ESPNU, SEC Network, Fox Sports 1, and Big Ten Network. Plus, get:

• HD-quality sports coverage year-round
• Games and events from preseason action to highly anticipated championship games
• Quality business support available 7 days a week, 8AM to 12AM EST

If you’re looking for stellar sports entertainment that helps retain current customers and bring in new faces, we’re here to support you. View our sports packages to find what works best for your business!

 

The business world is booming, and that means building your business reputation is more important than ever. 

With a DIRECTV for BUSINESS package, you can enhance your business all around. We provide quality service to restaurants and bars, waiting rooms, employee break rooms, and more! 

Let’s walk through the many ways DIRECTV for BUSINESS can serve your industry.

DIRECTV for BUSINESS benefits you’ll love

Builds customer and employee loyalty

A huge perk of DIRECTV for BUSINESS is its ability to build business loyalty. As a business owner, it’s important to show your employees and customers alike that you care about their satisfaction. For employees, this may include making changes to your break room, including adding television. For customers, you may consider adding a sports package to your current DIRECTV for BUSINESS plan. 

Luckily, DIRECTV for BUSINESS has a variety of plans and packages to choose from to enhance your business and build loyalty along the way.

Expert tip: Decipher what your main goal is. Is it to increase loyalty amongst employees, customers, or both? Once you’ve made your decision, choose the entertainment services that best align with your goals.

Keeps you ahead of competitors

Let’s face it. The business world is becoming increasingly competitive, which means standing out is more important than ever. Adding quality entertainment to your business can do just that.

Recent studies have shown that 76% of consumers would rather spend money on an experience than on material items. Creating an experience your customers love will keep you at the forefront of their minds. It will also increase excitement around your business, leading to increased recognition.

From sports entertainment to the latest local news reports – DIRECTV for BUSINESS provides all the entertainment you need to crush the competition.

Grows your business

DIRECTV for BUSINESS packages are designed with your business in mind. So, that means that our services are here to help your business grow!

Whether you’re a small business just starting out or already well-established, giving your customers something to look forward to each time they visit is a sure way to create repeat business. It can also draw in bigger crowds, leading to new customers. By offering exciting programming, you can work towards solidifying your business as the hot spot in town!

Time to elevate your business

Ready to take your business to the next level? Our business customer support team assists you in finding an entertainment package that meets the unique needs of your business. Contact us today at 1.833.382.1436 to speak with a team member.

Learn more about how we can.